About us
Our Story
I started Doenara to continue what my father began nearly three decades ago.
Since 1996, our family has built a trusted jewelry manufacturing business in Los Angeles. My father has over 35 years of experience at the bench — shaping gold, setting stones, and building rings that people will wear for the rest of their lives.
Doenara may be a new name, but it's built on a foundation that's been tested for decades. I'm carrying forward the standards that kept our family business strong while bringing a fresh vision to how fine jewelry reaches you — directly, honestly, and without the traditional retail markup.
What We Believe
Your money should go toward the diamond and the gold. Not a showroom lease. Not a wholesaler's margin. Not a brand ambassador's fee.
We sell directly. No middlemen, no retail markup. Every diamond is IGI-certified and independently graded. Every ring is crafted in 14k solid gold. And when you have a question, you reach our team directly via WhatsApp — the same people who build your ring.
The Workshop
Los Angeles, California. Every piece begins as a CAD design and is brought to life by hand in our workshop. We combine precision technology with traditional hand-finishing techniques refined over 35 years at the bench.
We produce roughly 10 pieces per week. That's intentional. Each ring receives the time and attention it deserves. From the first render to the final polish, nothing leaves our workshop until it meets the standard we'd set for our own family.
What's Next
We're currently specializing in engagement rings through the Prime Band Collection. Every ring is handcrafted in our Los Angeles workshop using IGI-certified lab-grown diamonds and 14k solid gold.
What comes next: tennis bracelets, stud earrings, and curated sets. Always in solid gold. Always made by hand. Always direct from our bench to yours.